What’s Inside?

The InsightX Premier League Sponsorship Review presents a unique perception and risk analysis of Premier League clubs’ shirt sponsorships. Now in its third year, the analysis looks back at the 2023/2024 season.

The report presents:

• The key sponsorship news and changes from the season
• A comparison on how each club’s sponsorship performed
• The impact each sponsor had in activating the club’s brand and offering exposure to its online fanbase
• How each sponsorship was perceived across social media
• How much online conversation it generated over the season
• Whether the sponsor represented a reputational risk for the club
• A look ahead to the next season and what our editors are monitoring